Are publicity and crisis management planning important to your company? The answer is easy and direct. Public relations and crisis management planning are not only vital that you your company, they may be both Essential to your business, irrespective of your type of business. In today’s fast-paced and ever-changing world, business is news. Plant closings, mergers and acquisitions, unemployment, strikes, labor negotiations, company expansions, building projects, construction-related accidents and catastrophes are frequently the lead story in the front page or the six o’clock news. Yet many organizations are totally unprepared or at least ill-prepared to handle the pr and crisis management aspects of these events. This unpreparedness can cause many negative and undesirable outcomes for you, your staff, your clients and customers, your organization as well as your business and industry sector.
Many organizations also have been and always will be in a very visible position to the public as well as the media. By way of example, the property and construction industry is important to the economy, plus the general health, safety & welfare of the public. The media are extremely enthusiastic about the building and construction industry because of the potential “high interest” stories it could generate, both positive and negative. To succeed in today’s corporate environment, all companies must learn to manage rapid change and crises and work diligently to produce strong publicity and crisis management plans.
An overall pr program is essential for your business to: complement advertising; provide research capabilities for marketing efforts; provide capabilities for special occasions to improve company & industry visibility; monitor governmental organizations; to convey their state-of-the-industry on the public, including views on legislation, regulations, economic conditions, and also other factors and events impacting your business; and to get in touch with past and existing clients. A gestion de crise en entreprise, including public relations aspects, is absolutely important to have a company’s credibility and positive image in the face of adversity. The company’s customers, employees, management, financial supporters, industry associates, most people as well as the media have to feel you are well-organized and are able to handle a crisis in an exceedingly professional manner. Crises do not afford the luxury of time to stop and think thoroughly through the specific problem. Therefore, there is a need to be prepared for every type of emergency more than likely to happen.I believe that lots of crises running a business, just as within our lives, tend to be foreseeable. These crises may be managed and might provide unprecedented opportunities for positive pr. A majority of companies are unwilling to plan for adversity because they do not wish to admit their business organization could be liable for poor performance or mistakes.
A company which is not going to plan for the possibility that some plan may well not work or that conditions of economic may change quickly – including changes beyond their control – will quickly find itself unable to handle a crisis and therefore will be affected severe negative effects around the business and its particular image towards the public and its particular clients.
One of the most critical time for your personal business, in terms of public relations, occurs when a catastrophe, scandal, or some other negative event occurs which involves your small business or industry sector at large. Things can and do go wrong inside the best managed companies and organizations. Therefore, by accepting this fact and anticipating certain crises, the possibility damage from your crises can be minimized. Contingency getting yourself ready for crises is not only a great management practice in any organization but, in my view, it is actually a mandatory practice for just about any business.
Many organisations today have dangerous, high visibility, high-impact on the public and our everyday lives, and contact with potential crises. Because of these characteristics, the potential damage from the crisis may be greatly multiplied. An unprepared, misinformed, or ill-at-ease company spokesperson; a disgruntled employee; plus a victim of the tragedy in a building site have the potential of performing inestimable problems for your small business or industry by their remarks for the media. Yet there are many situations when a company representative is thrust in the spotlight being an official “spokesperson” with little or no training in working with the media, particularly in an emergency situation. The truth is, with regards to working with the media, many people would rather “be excused” from the task, because they are ill-prepared psychologically and professionally to deal with the media. In today’s world, you should become prepared psychologically and professionally.
Conducting pr activities without having a plan is definitely the same as someone trying to develop a quality building project without plans and specifications or perhaps a business seeking to manage the growth in their business with no plans. Conducting crisis communications and pr during emergencies with no plan and entrreprise could possibly be approximately the same as committing suicide or at a minimum “shooting yourself from the foot,” because of the potential damage that can cause your company’s image, business, employees, management, etc. and also to the picture and influence on your industry.
When you don’t believe the opportunity damage that can originate from things i have written above, think about the effect of poor public relations efforts in the TMI accident, NASA’s Challenger tragedy, the EXXON Valdez oil spill event, or throughout the last major building site accident as well as the impact in the negative image about the companies as well as their industries. Or look at the effect of excellent public relations efforts throughout the Tylenol incident; throughout the odometer rollback incident at Chrysler; or over the past successful rescue in a construction site accident along with the impact from the positive image on these companies along with their industries.
It really is time to truly recognize the significance of pr and crisis management along with their potential affect on your small business. Additionally it is time and energy to make a move about this! There is not any better starting place than in your own organization and industry and professional associations by developing publicity plans, that come with crisis management plans, and also training key employees on how to deal with the media. Together with the risks up to they may be in your business, don’t leave publicity and crisis management to chance or perhaps to a “seat from the pants” approach. Come up with a commitment and begin preparing for your future public relations and crisis management efforts today. The futures of the company as well as to your industry are in risk. Having a strong dedication to good publicity and crisis management planning, the results can be tremendous. Without a strong commitment, the outcomes might be disastrous.