Internet marketing constantly evolves, supplying you with new strategies to attract your target market and convert them into sales and revenue.
While you will find seo and e-mail marketing will continue to make results, new trends can’t be ignored. Allow me to share four that you should focus on this coming year — this is where you might find a large percentage of consumer attention.
Influencer marketing can give you the highest return when stacked up against other forms of internet marketing solutions, this is why I founded an additional agency that focuses solely on influencer marketing. Some brands have built multi-million dollar companies using influencer marketing exclusively.
The cost went through the roof in the last couple years to secure the help of highly desirable social influencers. Instead of every brand can pay for to pay a Kardashian upwards of six-figures for the social plug. This really is one reason why micro-influencers have grown to be more popular then ever — that and they work extremely well.
Finding micro-influencers with smaller followings that align with your brand can deliver amazing results. They are cheaper that this big names and their engagement is genuine. I actually have managed to analyze lots of data through my agency and multiple micro-influencers always outperform an individual big name post. Instead of attempting to hit a home run and striking out, hit singles and doubles. In the end, you will experience far better results.
2. Live video
Some early adapters dabbled with live video streaming just last year, but here is the year it’s gonna become component of everyone’s online marketing strategy. Platforms like Facebook Live and Instagram Live Video enable you to reach your subscriber base in such a way that’s very personal and raw.
There are no fancy video edits — your audience gets to take a peek inside to see the genuine you. There are plenty of strategies to take advantage of this to create buzz. Broadcasting from special attractions, in-store sales, etc. An opportunity is definitely endless, specifically for personal branding.
It’s likely to take a little testing and tweaking to determine what live approach your audience will best react to. Start testing now before the competitors masters live video — don’t get left at night.
Related: The Best 9 Social Websites Strategists to look at In 2017
3. Paid social websites
The organic reach brands experienced in the past of Facebook and Instagram is long gone, and this needs to be no great surprise. These social media sites make their funds via advertisements — in order to reap the benefits of their reach and audience you need to bust out the wallet. Pay to try out, baby!
I like when companies complain if you ask me about diminishing organic reaches. Social media sites are businesses — they exist to generate income — piles from it.
I recommend starting small and learning the inner workings, before dumping large sums of cash into paid social media marketing promotion. Facebook ads, as an example, can deliver incredible reach in a very low cost, in case you have your campaign properly optimized. It can take time and energy to master Facebook ads — and there is absolutely no better education than jumping in and learning through hands-on experience.
Related: 6 Tools To Turbocharge Your Articles Marketing in 2017
4. AI (Artificial Intelligence) chat bots
Investment in artificial intelligence is predicted to triple in 2017 in accordance with Forrester research.
Brands are tapping into the possibility of machine learning, with Facebook at the forefront using the roll-away from news feed ads that open right into Messenger chats and hybrid products such as Google Allo, a smart messaging app by having an integrated AI assistant.
This gives you the cabability to range from mass targeting to just one-to-one conversations. Imagine having the capacity to start up a conversation using a potential client instead of keep these things 75dexlpky to your web page and hope they submit a form or buy something? There is certainly a great deal potential here and it’s completely new — you will get a huge edge over your competitors should you be an early adapter.